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Bachelor of Arts (Mass Communication & Journalism)
Programme Overview
In adherence with NEP, a student can opt to pursue this programme as 3 year regular degree or as 4 year Honours degree or as 4 year Honours with Research degree.
Bachelor of Mass Communication and Journalism is a three year undergraduate degree programme for candidates who wish to build their career in the field of journalism, mass communication, advertising, film production and public relation.
Candidates who successfully complete this programme can choose to work for news channels, newspapers, publishing houses, television, radio, internet, digital media, advertising agencies etc. and earn a healthy remuneration.
The Communication and Media Studies prepare students for a wide variety of careers in business and industry, advertising, public relations and journalism.
This program will empower the learners with professional skills essential to carve out their career in Entertainment industry, Cinema, Television, OTT Platforms, social media etc.
Students would demonstrate the ability to apply these principles in diverse organizational, professional, creative, cinematic and journalistic venues.
Students would develop a global awareness of political, social and corporate issues influenced by communication sensitivity and skills.
Students will find mass media as an array of interrelated forces like historical foundations, regulatory constraints, economical changes, technological advancements, and ethical issues.
This program will also give them an improved sense of self-confidence and self- efficacy and an awareness of their responsibilities as professionals in their field.
Students will be able to design and create new media products, including blogs, digital audio & video, social media, digital photography, and multimedia.
Students will be better equipped to grasp the complex relationship between communication/media theories and a diverse set of individual, social, and professional practices.
Students will comprehend the foundations, process, and practices of writing for and about the media, and demonstrate proficiency in writing across different platform.
Pedagogy
The teaching methods and practices used in the curriculum are focused on high level of innovative and efficient methodologies.
Scope
After the completion of the degree, below are popular job roles apt for B. A. Hons. in MCJ candidates:
Correspondent
Copywriter
Creative Director
Film Makers
PR Professionals
Reporter
Specializations Offered
Journalism
Advertising
Curriculum
SEMESTER I
SEMESTER II
Fundamentals of Mass Communication
Introduction to Journalism
Contemporary Issues
Introduction to Advertising and Marketing
Visual Communications
Computer Application in Media
Language Skills for Media
Theatre & Folk Media
Professional Communication Skill - I
Professional Communication Skill - II
Constitution & Public Policy
Environmental Studies & Sustainability
Minor Elective (Any one)
Minor Elective
The minor electives will be offered from the following domains :- Marketing, Management, Data Science, Web Designing, Cybersecurity, Accounting, Taxation, Finance, Financial Markets, Investment Banking, Commercial Data Science, Banking, Biotechnology, Mass communication, Embedded Systems and IoT.
SEMESTER III
SEMESTER IV
Public Relations & Corporate Communication
Broadcast Media
Creative Writing
Film Studies
Film Making and Post Produ
ction
PCS III/ Languages
CSR
Professional Photography
Research Methods & Methodology
Ethical Practices in Media
Open Course/NPTEL/Social Work
Minor Elective
Minor Elective
SEMESTER I
SEMESTER II
Core Course (CC)
Core Course (CC)
Introduction to Media and Communication
Introduction to Electronic Media
Contemporary Media
Political Communication and History
Translation and Interpretation in media
News Writing and Reporting
Skill Enhancement Course (SEC)
Skill Enhancement Course (SEC)
Visual Communication
Gender studies and media
Language skills for media
Introduction to Advertising and Marketing
Ability Enhancement Course(AECC)
Ability Enhancement Course(AECC)
Introduction to Psychology
Theatre and Folk Media
SEMESTER III
SEMESTER IV
Core Course (CC)
Core Course (CC)
Public Relations and Corporate Communication
Research Methodology and Methods
Ethics, Constitution and the Law
Event Management and Marketing
Introduction to literary criticism
Globalization and Media Economics
Discipline Specific Core (DSC)
Discipline Specific Core (DSC)
Film Analysis
Introduction to Radio and Television Studies
Writing Skills
News Processing and Editing
Introduction to Photography
Film making and Production
Semester V
Semester VI
Core Course (CC)
Core Course (CC)
[ For Advertising group]
[ For Advertising group]
Digital Media
Copywriting
Professional Ethics
Advertising and Marketing Research
[ For Journalism group]
[ For Journalism group]
Digital Media
Communication for Development
Professional Ethics
International Communication
Discipline Specific Core (DSC)
Discipline Specific Core (DSC)
[ For Advertising group]
[ For Advertising group]
Media Planning & Buying
Entrepreneurship Management
Consumer Behavior
Agency Management
Brand Management
Integrated Marketing Communication
Advertising Design
Internship/Incubation
[ For Journalism group]
[ For Journalism group]
Data Journalism
Broadcast Journalism
Photojournalism
Journalism & Public Opinion
Business Journalism
Investigative Journalism
Newspaper and Magazine Making
Internship/Incubation
Graduate Attributes
Academic excellence
Analytical Thinking
Critical Thinking:
Creativity and originality
Engagement with the Society
Environmental Sensitivity
Leadership and team spirit
Professional Efficiency
Strong presentation & communication skills
How Can We Help You ?
We are happy to answer all your admission related enquiries. Fill out the form and we will be in touch with you shortly.
Thank you for writing to us.
We acknowledge the receipt of your enquiry. Our team will get back to you shortly.
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