The program considers media industries and their relationship to culture and society, and the understanding of how communication works. The program emphasizes the development of critical thinking, professional writing skills and effective oral communication.

• The Communication and Media Studies major prepares students for a wide variety of careers in business and industry, advertising, public relations, journalism, or advanced study.
• Students demonstrate the ability to apply theoretical principles in creative, cinematic, organizational, professional, and journalistic venues.
• In Mass Media or advanced study, knowledge, skills, and values prepare students for future careers in an interconnected society.
• Students develop a global awareness of political, social, and corporate matters.
• Learners acquire the knowledge and skills required to pursue a career in the specialization of their choice.
• Students find mass media as an array of interrelated forces like historical foundations, regulatory constraints, economic changes, technological advancements, and ethical issues.
• The program provides an improved sense of self-confidence, self-efficacy, and awareness of their professional responsibilities.
• Students design and create new media products, including blogs, digital audio & video, social media, digital photography, and multimedia.
• They are better equipped to grasp the complex relationship between communication/media theories and a diverse set of individual, social, and professional practices.